There is not one person out there who likes to read large blocks of copy and content on a website. When you have copy without photos, or wit, or well-placed punctuation to make it read right, you glaze over and switch off. It’s easily done.
When you write your copy for your own website, do you write it in a way that people will want to read it, or do you just blurb without plan and hope for the best? With a little bit of humour and creativity, your blogs and your product descriptions can be compelling, rich in detail and fun to read. Informative content has the inherent ability to induce snoozing, but the good news is that you can learn to write in a way that is funny and intelligent at the same time. While you’re thinking about how much fun your content should be, you need to remember to think about Creed’s SEO techniques and ensure that what you write not only has relevance, but a place on the digital space that you occupy. Being a funny writer doesn’t come naturally to everyone, but you don’t have to be a comedian to be funny. The whole idea of a company blog is to show people who you are as a professional business, but professionalism can be rather boring. If you’re showing off your business in a way that’s real, down to earth and witty, you’ll pull in more people, more giggles and more profit while you’re spitting out content.
Where you can, try to avoid too many clichés in your work. Unless you’re a sushi chef, there isn’t much of a need to discuss how many fish there are in the sea. Take your reader to unexpected places, so while you’re dying to churn out a one-liner of ‘don’t cry over spilt milk’ how about mix it up and tell people not to sob over chocolate milk because it’s already curdled. Wordy? Yes. Does it work? Yes, it does. Misdirection in your work can keep the audience captivated. They know that your copy is going to have short, sharp comedy and they’ll smile about it. Try to be as original as you can; put a spin on your writing so that even the most popular phrases have now been rewritten and will make people think of you.
Copywriting allows you to get those creative juices simply pouring out and you have so much freedom to write what works for you and your products or blog. Don’t spend your time writing as if you’ve swallowed a thesaurus and make your points properly. If you can talk the talk, prove it with your content. Tell a story. Make a joke. Get people laughing and interested in what you have to say. The more you engage people with comedy, the more they’ll embrace your business and believe that you have more to say than just information waffle. People will want to engage with your comedic genius, so crack on and make them smile!