You're a badass business owner-leader-thingy, which means you know full well (probably more than anyone) how important it is for you to stay on Radio 1 and not slip into the realm of Radio 2 and beyond (read: stay current). The issue is: this is easier said than done,. But if you are able to really put the work in, put some skin into the game and make the effort then there is no telling how far you can go. Trust us on that.
Own Social Media
When you are on social media, you have to make sure that you aren’t like any other brand out there. You also need to make sure that you are really trying hard to make your brand approach different as well. This can be difficult when you have no idea what you are doing, but one thing that you can do is inject some personality. Don’t be afraid to show your creative side and always make sure that you are trying to take a different approach when compared to your competition. This ultimately means that if your competition are dealing in video content, you then deal in gifs, images or even fun and light-hearted statuses. This will really help you to be the best that you can be and it can also help you to reach out to a much bigger audience.
Plan Your Marketing
A lot of companies decide what they want to do with their marketing when the time comes. They
don’t plan out their long-term goals and this can really cause problems for you. If you want to get around this then it is so important that you plan out every aspect of your campaign and that you also put the work in to try and further your own brand. Try and find creative ways to market rather than just sticking to traditional explainer videos, or try and invest in ISDN studio voice over recording instead. Anything that you can do to try and give yourself an edge is going to be well worth it in the long-run.
Don’t just give competition items away to those who share and like your post. Instead, try and engage your audience more. You could ask them to post a funny picture with their pet if you own a pet shop or you could even ask them to create a design and then share it with your page. Things like this encourage audience participation and they also help people to invest in your brand. This is a very creative marketing technique and it steps things up a notch when compared to the competitions that your competitors are hosting as well.
Of course, there are so many ways that you can be creative and when you are able to put the work in and really push out your brand, you can then start to reap the benefits that come with it. After all, customers really like brands that stand out from the crowd and brands that respect loyalty and if you are able to achieve both of these factors then you know that you won’t have any problems at all when the time comes for you to get started with your own branding.