Launching your own brand is amazing. The simple thought that your name will be talked amongst the crowds is an incredible feeling. However, simply designing a product and naming it isn’t enough to get your brand up there with the big dogs like Coca Cola and Nike. Like with everything business related, it’s always a good idea to invest into your creations so that you’re reaching further, and you’re more likely to be at the forefront of people’s minds. Here are some great ways of investing into your brand.
Adverts. Adverts. Adverts.
Whether we like it or not, the whole world is lead by adverts that we see, hear, and read in everyday life. That’s why, if there’s only one piece of advice you take from this, you should be making adverts. And lots of them too. Think about your favourite brands and how they have stood out to you compared to similar products. Here’s some tips on how to make your brands and your adverts stand out more:
Use bright colours - the human eye simply can’t resist it.
Create a catchy jingle for radio adverts so your brand is stuck in people’s heads.
Have a short, concise, and clever tagline. Think about McDonalds - ‘I’m lovin’ it’. Everytime you hear those words uttered, you instantly think of the brand, and that’s why it works so well.
Make your adverts ‘out there’ and daring so that the shock factor also intrigues new audiences.
Your online presence is everything
The whole world is online in this day and age, and that’s why it’s important to keep up to speed in the online world as well as the real world. These days, people would rather search the internet for information on things they are interested in, and can you blame them? With technology at our fingertips, it’s no wonder that the internet plays such a huge part of everyday life. Use this to your advantage when it comes to your website. If and when people are interested in your brand, they are going to head to your website. If you don’t have a kickass site waiting for them, the impression and expectation of your brand will immediately drop.
While creating a website is fairly simple these days, it takes a lot of skill and effort to create a really good one, and self-created websites will look tacky compared to bigger brands. Invest into your brand by hiring a professional web designer to help you with your looks, SEO, and also colour schemes to match your brand logo. There are many other advantages of a professional web designer too, like freeing up more time for you and also making your website easy to navigate through.
Learn how to work social media
Finally, as you’re probably already aware, social media is a huge part of everyone’s lives these day. An estimated 3 billion people use social media each month, and that’s why it’s an incredible way of reaching out to new customers, current customers, and even potential partnerships. It’s super easy to use, and pretty much every platform now has a business account that you can create for your brand.
Use clever techniques such as giveaways, competitions, memes, and funny videos to captivate your audience and keep them interacting with you. The better your reputation online, the more chance you have of people choosing your brand.
Remember though, that manning a social media profile for a brand takes more work than you think. Posting only once a day will leave your brand lost in the abyss of social media posts each day. That’s why, you need to be constantly posting updates and ‘click bait’ for your customers so that your brand is always at the forefront of everyone’s minds.
Follow these tips and you’ll soon find that the investments you’ve made into your brand have been well worth it!