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We don't do boring!
WHO ARE WE?
WILL HOWELL
Look, it's
CREATIVE DIRECTOR
This is Weird Will
A LITTLE BIT ABOUT WILL
Will is a copywriter, writer-writer, best-selling author, world-famous astronaut, single mother of six and, yes, a slight exaggerator. But that's what makes him so good at the whole creative-marketing-and-bolder-than-Elton-branding-thing. He also doesn't try to hide the big dollop of weirdness he was born with, which helps. Oh, and he can also people-watch with the best of 'em, making up epic backstories about each passer-by. Actually, that probably explains his awesome understanding of human nature. Ahhhh, it all makes sense now.
(CHECK OUT WILL'S CV HERE)
FUN FACTS ABOUT WILL
FUN FACT NO.1
Will has managed to write his way out of every parking ticket he's ever been slapped with. (Apparently, getting the people to empathise with you can achieve anything; even chisel the ice off a traffic warden's heart.)
FUN FACT NO.2
Will loves weird facts about famous people.
FUN FACT NO.3
Elvis Presley: naturally blond. Woody Harrelson: son of a contracted hit man. Taylor Swift: used to knock mantises out of Christmas trees. David Bowie: permanently dilated left eye since he was 15. Christopher Walken: used to be a lion tamer.
WHAT WEIRD WILL DOES BEST
When "Weird Will" is trying to persuade people to do something, or buy something, he does so using their language, the language that they use every day, the language that they think in. It's pretty incredible, dammit. It's what lets him bring dead facts to life.
If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
- David Oglivy
DAN GOODRICH
Look, it's
HEAD OF PR
FUN FACT NO.3
WHAT DAN DOES BEST
'Dangerous' Dan has this way of making people and brands think bigger and realise their ambitions. Every time he speaks with a client, he's like a handsome Mufasa telling Simba to look out over Pride Rock. He believes in other people's ideas so much, and looks after them like they are his own. Holy heck, Dan is good guy to have your side.
Dan has an unrivalled hunger for learning how to be the best Dan he can be. He's so hungry for it. (Of course, he eats three-slash-four Weetabix every morning to avoid this being a literal problem.)
He worked at NZ Pork. Yup. He did the PR for NZ Pork. C'mon. Surely that's just reminding people that bacon is awesome. (Okay, he also learnt under David Moffett - former CEO of NZ Rugby, Welsh Rugby and the NRL - which is really cool.)
FUN FACT NO.2
He's the unofficial fancy dress king of Norfolk. He slips into costume and all embarrassment falls away. And then there's the Speedos. This guy never misses a chance to seize the moment and make people chuckle.
FUN FACT NO.1
FUN FACTS ABOUT DAN
"Dangerous Dan" (as his once-Aussie boss nicknamed him) is a proper go get 'em people-person. In an alternate universe, we're pretty sure Dan would get a call from CBS asking him to take over from James Corden and be the saviour of late-night chat shows. He has that something-something that's just so magnetic. Dan has basically been blessed with the same confidence as Dwayne ‘The Rock’ Johnson and the same humility as President Obama, which is, like, the dream combo. He's one of those people that enjoys the moment and loves a challenge, someone that thinks with creativity and knows exactly how to expand a brand. He's a stand-up guy that enjoys making others stand out.
A LITTLE BIT ABOUT DANNY BOY
This is Dangerous Dan
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