Will is a copywriter, writer-writer, best-selling author, world-famous astronaut, single mother of six and, yes, a slight exaggerator. But that's what makes him so good at the whole creative-marketing-and-bolder-than-Elton-branding-thing. He also doesn't try to hide the small dollop of weirdness he was born with, which helps. Oh, and he can people-watch with the best of 'em, making up epic backstories about each passer-by. Actually, that probably explains his awesome understanding of human nature. Ahhhh, it all makes sense now.
Will has managed to write his way out of every parking ticket he's ever been slapped with.(Apparently, getting the people to empathise with you can achieve anything; even chisel the ice off a traffic warden's heart.)
Fun Fact No.2
Will loves weird facts about famous people.
Fun Fact No.3
Elvis Presley: naturally blond. Woody Harrelson: son of a contracted hit man. Taylor Swift: used to knock mantises out of Christmas trees. David Bowie: permanently dilated left eye since he was 15. Christopher Walken: used to be a lion tamer.
What will does best
When "Weird Will" is trying to persuade people to do something, or buy something, he does so using their language, the language that they use every day, the language that they think in. It's pretty incredible, dammit. It's how he brings dead facts to life.