I'm so sorry...
I'VE BEEN LYING TO YOU
If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
copywriter, writer-writer, best-selling author, world famous astronaut, single mother of six and, yes, a slight exaggerator.
Facts are irrelevant.
What matters is what the consumer believes.
My job is to bring the dead facts to life.
My speciality is blogs. That is MY plat du jour, tous les jours. I plan blogs, design blogs, sculpt and manage blogs, and I am damn good at all of it. After Writing 2,600+ Of Them, i Ought To Be.
To strip it back, take away all the bells and all the whistles and give it to you as straight as possible, what I do is this: I create prolific content that will engage with your audience, boost your SEO, offer your readers unrivalled value and, best of all, turn your brand into the revered thought leader it damn well deserves to be. That's what I do.
What do I do...
(This background image has nothing to do with words. I know that. I just liked the image)
The most powerful element in
advertising is the truth.
I just make the truth sound that. much. better!
William Hunter Howell,
Copywriter & Astronaut
Oxford [cough] Brookes University
History & Politics
Class of 2011
I learned two things here: politics sucks and writing doesn't. I set out to become the latter.
2011 - 2011
After moving to London I realised I needed money, so I sold some mistletoe. I lived in a very Jewish area. This made it hard. That's when I learned the power of good storytelling. It rocked my world.
Arty Film-Type Person
2011 - 2012
I somehow landed a job as a location scout. By complete luck I managed to dilly-dally on some award-winning movies. It was crazy. It was also testament to my unrivalled ability to fake it until you make it. Turns out is also a useful skill when crafting copy. (Click the IMDb logo to see just how much I lucked out.)
Senior Marketing Executive
Intandem Media Group
2012 - 2015
I became a film marketer. Yup. I took my love of words and my love of films, put them together and encouraged them to have a baby. Weirdly, the best thing about this job was my boss. Robert Mitchell. He is a genius, BAFTA-winner and all-round good egg, and I got to learn from him. I love you, Rob.
Books and novels and stuff
2014 - 2016
After metaphorically making a baby, my girlfriend and I made an actual baby, freaked out and fled London. That's when I wrote a book. Stephen Fry liked it. So did enough others to make it a Number 1 best-seller on Amazon. It was amazing. This is my book-life website www.williamhunterhowell.com.
2016 - Present
So here we are, the present day, and, after much deliberation, I decided to use my words for good instead of evil. I'm a martyr like that. I shan't toot my flute too much but, to summarise, I've been whittling copy for some pretty big brands, even bigger blogs, amazing agencies like FatJoe. and basically pulling together creative campaigns that I will cherish forever. Hopefully I can add yours to that list. (See what I did there. It's called a soft sell).
A bit of bragging, that's all.
Graduate of the world famous Curtis Brown Creative
Time Magazine's Person of the Year 2006