Social media is such a super-duper important part of your marketing strategy these days, but sucks because it’s really hard to get right. You can post loads of content every day but if people aren’t engaging with it then you’re not really getting much out of it. You need people to like your posts and share them with friends if you’re going to see a return on your investment. That’s often a lot easier said than done because people see thousands of posts every single day. You need to create content that will get people to stop scrolling and start reading and, more importantly, actually engage with. These are the best ways to do create social media posts that encourage engagement.
When people are scrolling through their social media feed, you need something that will jump out and grab them. They’re not going to stop and read your post if it’s just bland text and nothing else. That’s why visual marketing is so important in any business. Studies show that people engage much more with posts that have pictures and videos on them rather than just text.
When you’re putting photos and videos on your posts, it’s important that you focus on quality. A grainy photo that you took on your phone isn’t going to cut it. Make sure that you’re using quality cameras to take product photos and maybe even consider getting a professional in. When you’re trying to create video content, you definitely need a professional company like The Video Marketing Team to help you. It’s important that the editing and camera work on your videos looks professional and you won’t be able to manage that on your own.
Target The Right People
This is an important thing to remember because if your posts are only seen by people that aren’t likely to be interested in your products, they’re not going to share it with their friends. That’s why it’s so important to identify your target market and focus on them, rather than just trying to get followers from anywhere. You’ll be far more likely to get people to engage with your posts if they’re reaching the right people.
If you’re struggling to get people to engage with your posts, you need to do something to encourage them. Free giveaways are a great way to do this. If you post on social media and let your followers know that anybody who shares the post will be entered into a prize draw. You can offer one of your products as a prize and hopefully, the winner will post on social media about how much they love it.
A Call To Action
Adding a call to action at the end of your posts is one of the easiest ways to get people to engage with them. You could ask people to comment with their opinions on the post or tell them to like and share the post with friends. You’d be surprised just how much difference it can make.
Posting regularly is important but you won’t get anywhere if your posts aren’t getting any engagement from potential customers.