The Story Of Content.
"Great content has been around forever. Since Gutenberg invented the printing press, there have been people that haven't had the time to read the bible."
The internet has become a junkyard of clutter, a din of marketing attempts that crash against the floor and a mass of white noise created by people that simply want to upload content for the sake of trying to please Google. So, in order for you stand out like the beacon of branded hope you deserve to be, you need content that does you justice. You need to tell a story so remarkable it isn't just worth listening to, it is saved in people browsing bookmarks and kept open on tabs for months to come.
Your employees are probably funny, interesting, slightly weird and irresistibly intriguing people, which begs the question: why is your content duller than the bath water of an eighteenth century working class family? That was rhetorical, by the way.
Anyway, without further ado, here is a short documentary that delves into the story of content marketing. Long live the king.
https://jackpotcasinosite.com was sitting in another tab while I read the line about employees being funny, interesting and slightly weird, and that one got me because it's true in every office I've worked in yet somehow none of that personality makes it into the copy. The bit about content crashing against the floor like white noise also rang true, since most brand blogs read like they were written to satisfy an algorithm rather than a person. I've started asking coworkers to just tell me a story out loud first before anyone opens a doc, and the writing comes out far less stiff that way.